How to Stage a Home to Sell

home-staging2Home staging is the act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money.

Some recent staging statistics:

  • Among REALTORS® who typically represent the buyer, 49% report most buyers are affected by home staging and 47% report some buyers are affected by home staging.
  • Among sellers’ agents 34% stage all homes, 13% stage difficult homes to sell, and 4% stage only high price bracket homes.
  • 32% of buyers’ agents believe staged homes increases the dollar value buyers are willing to offer more up to 5%.
  • The median dollar value to stage a home is $675 for each home.

So the above statistics show that for a small investment you could increase the value of your sale by at least 5%.  One way to decrease the staging investment is by renting furniture with Upscale Furniture, who will deliver and pickup (for no extra charge) upscale, quality brand furniture, linens and accessories. Here are some more tips about how to stage your home to sell quickly and for more money:

  1. Clean your home from top to bottom. It seems obvious but a very thorough cleaning will set the stage for the other steps. From shining floors and gleaming windows to clean counters and scrubbed grout, every surface should sparkle. Also, remove any pet odors or any other orders in the home.
  2. Remove the Clutter!  Clearing out excess furniture, personal items, and decor that takes away from the integrity of the room should be removed and stored for later. This way your rooms will look bigger and the features of your home (trim & crown molding, floors, layout, outside views) will stand out.
  3. Reorganize furniture in each room to make the most of your space. Its a common misconception that furniture against the walls give you more space but in fact, it makes your room seem smaller.  Group your furniture in cozy conversational groups and place accessories around the groups to make it more inviting.
  4. Don’t confuse the buyers with each room’s purpose.  If you’ve transformed your dining room into a playroom, studio or office, it may be a good idea to stage it back as a dining room, so you are not playing tricks with your buyers’ imaginations. If you have a room that serves only to gather junk, repurpose it into something that will add to the value of your home.
  5. Light your Space. One of the things that make staged homes look so warm and welcoming is great lighting. To stage your home with proper lighting, increase your wattage to a total of 100 watts for each 50 square feet. A well-lit space will showcase your space and your furnishings.
  6. Neutralize your space with paint. You may love lime green or kimono violet but keep the space as neutral as possible so your buyers can imagine them in your space.  Removing colors doesn’t mean going all white either, so use sands, mochas, even light grays are very popular. With lighter wall colors, a sophisticated backdrop that makes everything look more pulled together and the space look bigger.
  7. Organize closets and kids’ rooms.  Again, its recommended to remove half your items and store them while you’re showing your home. When closets are well organized they look bigger. Put your kids’ toys away or organize them in with creative, fun storage pieces. “When people are house hunting, they are imagining a fresh start. Show them that in this house, it is possible to have a beautifully organized kids’ room, and they might be swayed.” Houzz.
  8. Add interest to foyers, hallways and on top of the stairs.  A piece of artwork, a painted accent wall, a window seat, a vase of flowers, a hanging light or even a small, colorful rug can all work to draw the eye and encourage them to venture further into your home.
  9. Don’t forget the importance of curb appeal. With just a few projects that can be accomplished on a weekend you can do much to increase your appeal:  Power wash siding and walkways; Hang easy-to-read house numbers; Plant blooming flowers and fresh greenery; Mow lawn or add fresh sod; Wash all windows; Repaint or stain the porch floor as needed. Make your porch inviting with potted pants, outdoor lights or candles, a porch swing, rockers and an adorable welcome mat.
  10. If your home is currently empty, stage it with rental furniture and housewares.   If you’ve already moved, your home may currently be empty as you’re already residing in your new home.  For home builders, the model homes or new homes ready for sale are blank canvases that need to be filled. Why is it so important to stage an empty space? With the right personal touches, renting furniture and accent furnishings can turn an empty home into the most enticing listing shown on the market. Without furnishing, only 10% of prospective homeowners can visualize the potential of real estate.

Upscale Furniture has years of experience working with home stagers, so we can execute the arrangement of choice in a home to give buyers the positive perception needed to close a home sale. Suiting a variety of furniture needs, we are flexible enough to deliver several “rooms” of furniture rental packages at an affordable rate. High quality staging furniture is available for rental, purchase or rent-to-own. Call us for more information or fill out our contact form.